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LinkedIn as a Lead Magnet
Welcome!
Welcome Video
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Course Overview
Pre-Course Work
Prep Work: The LinkedIn Profile Audit Checklist & Ideal Client Worksheet
It's almost time to get started (6:54)
Do I need to pay for LinkedIn?
4 reasons people use LinkedIn-which one are you?
Defining who your Ideal Client is
Module 1: Four key ingredients to make your profile POP!
Lesson 1: Professional Photo
Lesson 2: Don't be generic, get a custom background (3:58)
Lesson 3: Your recipe for a HOT HEADLINE (3:57)
Lesson 4: How to create a Sizzling Summary (5:56)
Module 2: Whipping up a Winning Network
Lesson 1: Networking Essentials: The Magic Number, A Missed phone call and FREE templates (9:55)
Lesson 2: Who would be a strategic connection for you? (2:24)
Lesson 3: How to Delete, Block and Report someone on LinkedIn- and YES, I have done this! (3:09)
Lesson 4: How to import Contacts (2:43)
Lesson 5: How to retarget from LinkedIn to Facebook (5:13)
Taking that online relationship offline in 3 easy steps.
Module 3: Sizzling Searches
Lesson 1: How to do a search on LinkedIn (and search your connections connections) (7:36)
Module 4: Digital Breadcrumbs
Lesson 1: Posting vs. Publishing (10:54)
Lesson 2: My secret sauce to get tons of views (9:36)
Lesson 3: Toppings and Sprinkles for Engagement (8:03)
Lesson 4: What should you share? (4:01)
Get Published
Module 5: Company Pages and why you need one even if you are a Solopreneur
Lesson 1: How to Cook up a Company page (8:08)
Module 6: Rockstar Recommendations- why you need them and how to get them
Lesson 1: Getting the Recommendations you need (8:08)
BONUS MODULE
Favorite Apps and programs
What's in Mary's Bag
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